Role: Sr. Product Designer
Year: 2020 - 2021
Deliverables: Product Design, Visual Design, UX/UI Direction
Workflow creation Hub
Overview:
As one of the lead designers on the Internal Tools team, I was responsible for overseeing the product design of an enhanced hub for all internal workflow creation.
I collaborated closely with PMs and engineers to deliver this improved application that reaches over 10,000K+ users with a multitude of user needs and OKRs.
The Challenge
Overall:
Redefine the workflow creation experience for more than 10,000K+ users that currently have limitations on their workflow backlog. Also, identify areas of opportunity to help facilitate the sales experience for both our hybrid and non-hybrid users.
Business Goals:
Produce a high-fidelity prototype within a 3-month time frame.
Brand Goals:
Adhere to brand guidelines when approaching new component creation.
Product Goals:
Elevate current experience while expanding on the flexibility of dynamic components.
Important disclaimer: Full case study coming soon!